Job Description
- Manage all online activity in relation to traffic acquisition, sales, conversion and reporting
- Develop and implement ecommerce strategy in order to improve website performance
- Work with developers to improve website speed
- Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
- Re-Platforming website, making website mobile capable
- Research market in order to discover new trends and technologies in order to improve website performance
- Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
- Oversee or directly manage digital marketing channels, Display, affiliates and email marketing and social media
- Develop content calendar and oversee website uploads and landing pages development
- Report on performance
Qualifications
- Minimum 2 to 5 years’ experience in a similar role
- Bachelors’ degree in Digital Marketing or related field
- Knowledge of implementing digital marketing concepts such as social media, display and affiliate channels
- Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies
- Excellent understanding of web design, customer flow and web analysis
- Confidence in traffic analysis, reporting tools and optimisation
