Job Description
- Manage all online activity in relation to traffic acquisition, sales, conversion and reporting
- Develop and implement ecommerce strategy in order to improve website performance
- Work with developers to improve website speed
- Work with the marketing team or manage digital marketers to improve quality and traffic acquisition
- Re-Platforming website, making website mobile capable
- Research market for new trends and technologies to improve website performance
- Analyse data to deliver data driven strategies for top performance and achieving KPIs
- Oversee or manage digital marketing channels, Display, affiliates, email marketing and social media
- Develop content calendar and oversee website uploads and landing pages development
- Report on performance
Qualifications
- Minimum 2 to 5 years’ experience in a similar role
- Bachelor’s degree in Digital Marketing or related field
- Knowledge of implementing digital marketing concepts such as social media, display and affiliate channels
- Confidence in developing and overseeing retail and eCommerce-focused digital marketing strategies
- Excellent understanding of web design, customer flow and web analysis
- Confidence in traffic analysis, reporting tools and optimisation
