Company Description
À propos d’Europcar Mobility Group
Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. « We help to change the way you move » is what we stand for and brings us together. More than ever, we’re committed to delivering simple, seamless, innovative solutions that make mobility easy, enjoyable and increasingly eco-friendly. To do this, we offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.
Our brands address differentiated needs, use cases and expectations:
- Europcar® – a global leader of car rental and light commercial vehicle rental,
- Goldcar® – a frontrunner at providing low-cost car rental services in Europe,
- Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a « value for money » positioning.
The Group also operates the « myEuropcar » platform for vehicle subscription, and « Europcar on Demand », a roundtrip car-sharing service present in key cities in Europe. Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries (including 16 wholly owned subsidiaries completed by franchisees and alliance partners).
Job Description
Join an International and dynamic team playing a central role by leading Ecommerce strategy & steering overall Ecommerce performance for a set of countries. Your main missions would be to:
- Develop and execute a Digital Strategy & Action Plan to increase online sales for Ecommerce
- Monitor and Steer Ecommerce performance for set of countries, ensuring country targets are achieved with the support of the Country Ecommerce managers
- Lead transversal initiatives to grow direct channels Revenue & Profit
Main Duties
- Develop and execute a Digital Strategy to online sales
- Monitoring and steering performance for a set of countries
- Ensuring Country ecommerce budget/forecast aligned between group and country
- Ensuring Country targets are achieved/beat, through effective monitoring & Ecommerce Actions
- Acting as a hub between their Countries of responsibility and the Ecom & D2B team
- Lead weekly ecommerce business calls with countries and ensure that the trend is aligned with the targets, identifying any risk or opportunities and defining Action Plans to mitigate/leverage on those
- Organise regular e-commerce Country Manager Meetings to share best practices and Ecommerce group strategy
- Lead transversal initiatives to grow direct channels Revenue & Profit
- Propose digital solutions and improved sales approach to increase D2B Revenue & share
- Identify and roll out Best Practice initiatives across countries & BL
- Working cross functionally with Marketing, RCM, Commercial & Leisure teams to ensure “best deal, best offer” mentality for D2B
Qualifications
Previous Experience
- 5 years of experience in e Commerce & Product Marketing in an international Environment
- Analytical & Performance management experience
- Experience working in Project mode, coordinating initiatives cross functionally and deploying them across countries
- Fundamentals on eComm tools and Digital Marketing channels are a plus
Education Level / Certificates
Master degree in web marketing/e-commerce/business school or equivalent.
Languages
Fluent in English, another European language is a plus.
Computer Skills and Software Used
Pack office, Ecom software, Google tools etc…
Personal Characteristics
- Results oriented, leadership & proactivity
- Excellent planning and organisation skills
- Ability to work under pressure and manage projects simultaneously
- Self-starter, Business driven, Capacity to get things done, Autonomous
- Excellent analytical skills
- Strong interpersonal skills, able to communicate with all levels of management, and to perform effectively as a team player
- Capacity to work in a multicultural / international environment
Additional Information
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disability.
